Advanced Television

Discovery launches Say Yes To The Dress: Dubai in EMEA

February 22, 2022

Discovery celebrates its 10th Say Yes To The Dress spin-off in Europe, Middle East and Africa (EMEA) with Say Yes To The Dress: Dubai.

The much-loved TLC show is travelling to the Middle East for the first time and is presented by Khalil Zein, a renowned Lebanese celebrity stylist. The show has a diverse roster of 11 brides from 9 different nationalities and features ground-breaking storylines with intercultural and interreligious couples such as an American bride engaged to her Indian husband-to-be, looking for a white dress and a lehenga for her two weddings. Say Yes To The Dress: Dubai will be available on discovery+ globally and later on TLC channel across Europe and South Africa.

Since 2007, Say Yes To The Dress has helped hundreds of brides to find their perfect dress. The series has spun off in multiple iterations from its original format as well as regional and international versions of Say Yes to the Dress, in EMEA alone in the UK, Lancashire, Ireland, Benelux, Denmark, Finland, Spain and two different spin-offs in Poland. The newest version, Say Yes To The Dress: Dubai, now brings the number of spin-offs in EMEA to 10.

Lee Hobbs, SVP Pay TV, Global Brands & discovery+ at Discovery Inc. commented: “We’re delighted that Say Yes to the Dress: Dubai is the 10th local version of our biggest bridal franchise!  Where feasible, we aim to produce content that has both global and local relevance. Say Yes To The Dress: Dubai is, like the other local versions in EMEA, a perfect example of this “glocal” content. It’s exciting that we can offer viewers across the Middle East and North Africa (MENA) a local version of one of TLC’s most well-loved and recognisable franchises and at the same time, I’m certain viewers from all over the world will enjoy the unique style that the brides in Dubai are known for.”

Khalil Zein, host of Say Yes To The Dress: Dubai, said: “It’s a dream come true, hosting this fantastic series and helping all these lovely brides to prepare for their special day and find their dream wedding dress. We had diverse brides, ranging in age from 23 to 42, with differing budgets from $600 to $14,000, which made this one of the greatest challenges in my career so far. Viewers will see a lot of fun, tears, love, mothers-in-law, opinions and happiness.”

Say Yes To The Dress: Dubai will be available globally on all discovery+ platforms.

The series is produced by Different Productions and filmed at Hazar Haute Couture in Dubai, an exclusive bridal boutique.

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