Magnite selected by GroupM
February 25, 2022
Magnite, the independent sell-side advertising platform, has been chosen to power the GroupM Premium Marketplace in the US and Canada as well as a global preferred technology partner.
GroupM will consolidate its programmatic media buying across omnichannel environments including CTV, digital video, and display within Magnite in the US and Canada. GroupM will leverage Magnite on a preferred basis globally across EMEA, APAC and LatAm.
“Magnite has been a trusted technology provider for a number of years and we are excited to officially leverage them as our primary exchange in the US and on a preferred basis globally to enhance our collective buying power,” said Andrew Meaden, Global Head of Investment at GroupM. “Consolidating our media investments within a central platform is a huge benefit to our global organisation. Magnite’s strong relationships with top tier media owners and advanced technology across a range of screens and formats are two top reasons among many others that we are making this move.”
“This partnership is indicative of how modern agencies are transforming media planning and execution, with GroupM leading the way on innovation,” said Sean Buckley, Chief Revenue Officer, CTV at Magnite. “We are excited to roll up our sleeves and collaborate with the GroupM team to make advertising more efficient and effective. This is another major milestone in streamlining the workflow between the buy and sell side, while continuing to scale digital media investment for the independent internet.”