Advanced Television

ZEE5 Global the platform of choice for South Asians in US

February 28, 2022

It’s been nearly eight months since ZEE5 launched in the US, and it has already surged ahead in the market driving strong revenue and engagement growth across the board. As the second-largest market for ZEE5 after India, the US is already the largest contributor to the platform’s international subscription revenue and viewership. The platform has further been seeing a significant growth – 15 per cent month on month, in its viewers and subscriptions. The US drives over 40 per cent of the platform’s international subscriptions.

While Hindi continues to be the driver, the platform has seen double-digit growth in other language content, including Bengali, Telugu, Punjabi, and Tamil across states. Telugu content for instance has seen strong traction, especially in Colorado, North Carolina, Missouri and Texas. Bengali content on the other hand has done well in Kansas, Louisiana, Connecticut and New York.

“I’m very glad to see the strong response to ZEE5 in the US, especially within such a short span of time,” said Amit Goenka, President, Digital Businesses & Platforms, ZEE Entertainment. “The US is a high priority market for us and material to our International Strategy, and this early momentum inspires much confidence as we plan for the days ahead.”

Archana Anand, Chief Business Officer, ZEE5 Global, said: “As the only standalone destination for South Asian content in the US, ZEE5 Global has grown at an exponential rate in the last eight months and surpassed every milestone. By bringing in the biggest stories and stars from the region as well as ensuring new content every minute and as it releases in India, we will continue to delight our viewers here with the very latest content from back home in the language of their choice.”

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