Digital I JV with The Film Agency
March 1, 2022
Digital i, an analytics and mediatech company, has announced the launch of a new product, Think Data: Bridging The Data Gap.
As part of a venture with Madrid-based marketing agency, The Film Agency, Think Data harnesses the SVoD viewership data provided by Digital i’s SoDA platform to create a series of pan-European monthly insight reports regarding SVoD viewing trends. The launch of this new product aims to empower independent content creators by giving them access to coveted, previously inaccessible European streaming data.
“Think Data is a service crafted for independent players to keep up with the streaming transformations shaping our industry, keeping a particular eye on the European titles that break through the top 100 on the leading streaming services,” says Celia Fumanal, The Film Agency’s innovation director. The Film Agency has extensive experience working with a large range of TV and film producers to bring their content to market.
“We are really excited to be working with Think Data to help bring the insight of the viewing revolution to all parts of the industry,” added Ali Vahdati, Digital i founder and CEO. “Think Data have an exceptional knowledge of the challenges and opportunities SVoD brings to producers and content creators, making them perfectly placed to harness the power of SoDA and turn it into actionable insight.”
Digital i’s SoDA platform is currently operation in nine European markets where it measures the Netflix and Prime Video viewing of over 20,000 representative individuals as part of an actively managed and harmonised European panel.