Setplex: 4 critical CRM features for OTT businesses
March 1, 2022
Subscribers are the lifeblood of an OTT site. Marketing to subscribers, acquiring new subscribers, processing payments, analysing performance, reducing churn and help desk/support are at the core of an OTT operation.
There are tons of Customer Relationship Management (CRM) platforms to help to get the job done, but in order to maximise efficiency and have a seamless experience from registration to billing to middleware integration to customer support, a custom CRM built for OTT is the recipe for success.
Setplex breaks down 4 critical CRM features and functionalities required for a smooth operating OTT platform.