Advanced Television

Sky Sports: Record audience for League Cup Final

March 2, 2022

By Nik Roseveare

The Carabao Cup final on February 28th saw the highest in-home peak and average viewing figures on record for a League Cup Final on Sky Sports.

The match averaged 3.16 million viewers and peaked at over 4 million – the highest in-home peak for any match since the Premier League clash between Liverpool and Manchester United in January 2021 (4.8 million). The final also saw the highest peak audience of the 21/22 football season.

The enthralling game – which four goals were disallowed and a penalty shootout saw 22 penalties kicked – also saw strong viewing across Sky Sports’ social and digital platforms, with more than 3 million video views on Sky Sports Football Twitter and 510k views on Sky Sports Football Facebook. Some 4.5 million views were received on Sky Sports Facebook throughout the day with the best performing video – a clip of the young fan lifting the Carabao Cup – landing 1.2 million views of the total 11.8 million. Meanwhile, there were 4.9 million views on Sky Sports Football YouTube.

EFL Chief Commercial officer, Ben Wright, said: “Sunday’s game was a spectacular finale to the 2021/22 Carabao Cup. The record-breaking number of people watching live on Sky Sports, alongside a sell-out Wembley Stadium demonstrates the continued popularity of the competition and its importance within the domestic game. I would like to take this opportunity to thank Sky Sports for the prominence it gave the match in its schedule, the exposure across its digital platforms and for the enhanced level of production which helped give those watching a different perspective of the dramatic penalty shoot-out.”

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