beIN Sports secures World Athletics rights in MENA
March 3, 2022
beIN Media Group and World Athletics have agreed a new deal for the broadcast of all World Athletics events, including the 2022 and 2023 World Athletics Championships in Oregon and Budapest respectively, across 24 countries in the Middle East and North Africa (MENA) in a 2-year deal.
The World Athletics Championships Oregon 2022 gets under way on July 15th and is one of five events being broadcast on beIN Sports this year. The first event of the agreement is the World Athletics Race Walking Team Championships taking place in Muscat, Oman on March 4th and 5th.
beIN Sports will broadcast coverage in Arabic and English with highlights and clips available on beIN Sports’ website and on beIN’s social media channels.
Mohammad Al-Subaie, CEO of beIN MENA, said: “We are delighted to welcome back World Athletics coverage to beIN Sports. It’s another fantastic addition to our wide ranging and exciting broadcast rights portfolio in MENA. At beIN, we are always looking at ways in which we can deliver sports entertainment to the full spectrum of diverse fans across the MENA region and World Athletics adds another string to the bow of our world class offering to subscribers.”
Sebastian Coe, World Athletics President, added: “It’s exciting for us to reach a ground-breaking agreement with beIN Sports that will provide unprecedented coverage of our World Athletics Series events across the Middle East and North Africa over the next two years when we have ten major events in the schedule, including two World Athletics Championships. This will provide a feast of top-class athletics for beIN’s subscribers, across both linear and digital platforms, starting this week with the Race Walking Team Championships in Muscat. We’re confident that having our sport shown by the biggest broadcaster in the MENA region will boost our fanbase in this fast-developing part of the world.”