Exeest digitising TV and film marketplace
March 3, 2022
Entertainment technology startup Exeest has announced a $3.1 million seed round that will fuel the growth of the company’s global digital B2B marketplace for entertainment content. As the streaming wars go global and content pipelines need to be filled, Exeest offers the safest and easiest way for buyers and sellers to discover, access, screen and connect around premium content worldwide.
Using the latest technology and creative design to build an unparalleled platform, Exeest is digitizing the content sales supply chain to meet existing market demand. The platform is democratizing the process for content buying and selling and providing a digital alternative to the in-person markets of the past. This seed funding enables the company to expand functionalities and build a fully transactional marketplace, including: the further development of algorithms to suggest content pricing; the ability to generate, store and finalise contracts; and collaboration and financial tools to help navigate the negotiation and complete the financing of global distribution deals.
Seed round investors include notable participation from Bob Sauerberg (former CEO, Condé Nast and Board Member, Reddit); Jeff Gaspin (former Chairman, NBCUniversal Television); Dean Backer (Managing Director, Goldman Sachs); and Salil Mehta (CFO, Candle Media).
“Over 65 per cent of global spend on premium content is now driven by independent studios and filmmakers across the world. Meanwhile, worldwide streaming subscriber numbers are expected to grow from 700 million in 2019 to over 1.5 billion in 2025,” said Matteo Petrelli, co-founder and CEO of Exeest. “The unquenchable thirst for premium content from around the world demands a premium platform built for premium partners who want a premium experience and that is what Exeest delivers.”
Since launching in the first quarter of 2021, Exeest has rapidly signed on world-famous clients, including Bron, Legendary, Propagate, and Vice — among many others. With nearly 2K unique users to date representing 550+ of the top buyers across 20 countries, including all 15 of the top US TV buyers, Exeest is growing into the leading digital content marketplace in the world. The company plans to raise another round of funding this year to take advantage of the massive growth opportunities presented by clear macro-economic trends driving the industry.
“The Exeest platform is a one-stop shop for all buyers and sellers in the entertainment content business,” said Chief Commercial Officer John Pollak. “The time is right for the industry to embrace technology that lets them keep up with the rapidly escalating global demand for content.”
Founded in 2019 by former CFO IT at NBCUniversal Shabbir Aqeel Danish, Wall Street executive Anthony Costanzo, and independent filmmaker and tech entrepreneur Matteo Petrelli, Exeest’s leadership team consists of executives with decades of media and technology experience at prominent companies including Comcast NBCUniversal, Discovery, Uber, and several others. John Pollak (former Exec VP of Commercial Development, NBCUniversal) leads Commercial Strategy while Charlie Beeson (former Director of Product Management, Xumo) leads Product and Carlo Tursi (former GM, Uber Italy) leads Operations.