JUMP announces QoE solution powered by Mux
March 3, 2022
JUMP Data-Driven Video -the pioneer behind the One-Stop-Shop data platform for all your video service needs-announces the launch of JUMP QoE.
JUMP QoE provides users with a unique source of truth for video platforms. Leveraging Mux Data, content publishers now have real-time access to advanced video performance insights and engagement monitoring. With a complete understanding of key analytics, JUMP QoE customers can increase retention and engagement rates for their customers, and optimize the Customer Lifetime Value (CLTV) of their video audiences.
Backed by Mux Data, the JUMP QoE solution analyzes the quality of video service experience users have on their platform in order to make data-driven actions that can improve user experience. Some benefits include:
– Insights on five key critical areas of the video quality of service: Playback Experience, Video Startup Time, Smoothness, Video Quality, and Errors.
– Real-time alerts when something goes wrong so actions can be taken to fix them as soon as possible.
– Playback tracking down to each individual user level to understand what is going on.
– A churn risk score for viewers based on their video experience, identifying the main churn influencers.
With JUMP QoE, JUMP customers will receive the most accurate answers about their video streaming performance in real-time for every video view, enabling a more accurate understanding of the impact of streaming experience on churn risk.
“Our Quality of Experience solution, hand in hand with MUX, helps video service providers not just address the streaming experience challenge, but to also anticipate churners before they do, and by this increase its CLTV,” said Jerónimo Macanás, JUMP’s CEO & Co-founder. “This new solution helps make the right streaming experience optimization at the speed demanded by the current OTT market”.
“JUMP’s robust analytics platform provides actionable insights to help OTT service owners maximize customer acquisition and retention,” said Eric Elia, Head of Partnership at Mux. “We’re proud to provide the infrastructure to incorporate quality of experience (QoE) metrics that can further enhance those insights by predicting scenarios like sign-up or churn, which can help JUMP’s customers make informed, impactful business decisions.”
JUMP QoE is part of a series of data-driven products to provide video platforms with improved user experience, engagement, and retention levels. All of this ultimately translates into a benefit to the video service’s KPIs, including its CLTV.