MPP Global announces Microsoft Azure migration
March 3, 2022
MPP Global, an Aptitude Software technology company, has announced a strategic milestone by migrating its entire global client base to Microsoft Azure. The migration will support the growth for on-demand and live media content, accelerated by the COVID-19 pandemic, now and in the years come.The move to Azure represents a significant investment in future proofing MPP Global’s SaaS platform and reinforces its commitment and expertise within the media and communications sector. It enables its enterprise media clients to continue to evolve, scale and grow their one-time and recurring digital and physical product purchases on a global stage with enhanced performance, in-region support and ultimate stability.MPP Global will also use Azure to support new and emerging business models in the media, entertainment, and sports sectors, such as virtual live events. The ability to geographically and vertically scale, benefitting from the extensive network of Azure datacenters, further strengthens MPP Global’s ability to seamlessly manage huge spikes in subscriber demand typically seen in the minutes before major sport and live entertainment events.Ian Gray, Head of Global Channel & Strategic Alliances at MPP Global says: “Our eSuite platform spans the entire subscriber lifecycle, from acquisition, product & revenue management, to retention & payment optimisation, enabling clients to easily experiment with various service offerings and get to market in a matter of minutes. Demand for subscription and live event-based direct-to-consumer content in Media & Entertainment, both video and written, continues to grow at amazing pace together with supporting monetisation models. Being fully hosted in Microsoft Azure delivers maximum resilience, security and performance, enabling our clients to grow seamlessly on a regional and global scale.”Simon Crownshaw, Worldwide Strategy Director – Media and Entertainment at Microsoft says: “The cloud infrastructure supporting subscription and billing services has never been more important in providing the global security, scalability and resilience, critical in satisfying consumer experience expectations. The Microsoft Azure global infrastructure and subscriber management software deployed by MPP Global, enables content owners to focus on what they do best: creation, delivery and monetisation of content, without having to spend precious time thinking about infrastructure stability and scale.”