beIN Sports offers free Women’s Champions League
March 8, 2022
beIN Media Group has announced that the remainder of the UEFA Women’s Champion’s League (UWCL) will be available as a free-to-air broadcast across all of beIN’s 24 markets in the Middle East & North Africa (MENA), both on linear and via streaming.
beIN’s announcement, on International Women’s Day, is the latest in a number of measures taken by the global media group to boost exposure and interest in historically non-mainstream sports, through its beINSPIRED initiative. The mission behind beINSPIRED is to elevate the profile of under-represented sports globally, and to recognise the value that all sports – and women’s sport in particular – play in the international sports eco-system.
beIN will broadcast the 2022 UWCL quarter-final matches on the beIN Sports free-to-air linear channel, as well as beIN Sports’ in MENA. The remaining matches of the tournament will also be broadcast in the same way through the second quarter of the year, with the final being aired on May 22nd. The UWCL tournament will enter the quarter finals stage later this month, with Bayern taking on PSG, alongside Real Madrid tackling Barcelona, on March 22nd. This will be followed by Juventus v Lyon and Arsenal v Wolfsburg on March 23rd.
Yousef Al-Obaidly, Group CEO of beIN Media Group, said: “beIN’s commitment to women’s sport is proven not only by the unparalleled range of women’s sports rights that we hold, but also how we promote those rights in a way that gives female talent maximum exposure. We are delighted to showcase the UEFA Women’s Champions League to established and new fans in the MENA region on our free-to-air (FTA) beIN Sports linear channel and also online. We’re also pleased to make this announcement on International Women’s Day as part of our beINSPIRED initiative, which is singularly-focused on giving female athletes and talent – both on-screen and off-screen – elevated recognition on the global stage.”