ZEE5 Global, The Viral Fever announce Saas Bahu Aachar Pvt. Ltd
March 8, 2022
As part of its strategy to bolster its library, ZEE5 Global – the streaming platform for South Asian Content – partnered with The Viral Fever to stream new shows and upcoming seasons of popular shows from TVF’s library. As part of this partnership, the two content giants have announced their first Original together on Women’s Day – ‘Saas Bahu Aachar Pvt. Ltd.’. Created by Arunabh Kumar and Apoorv Singh Karki, directed by Apoorv Singh Karki and written by Abhishek Srivastava and Swarnadeep Biswas, this original web series will premiere on ZEE5 later this year.
Based in the historic lanes of Chandni Chowk, Old Delhi, ‘Saas Bahu Aachar Pvt. Ltd.’ revolves around Suman who constantly struggles to set up an achaar business and kickstart her entrepreneurial journey with a pure-hearted intent to get her kids back from her ex-husband, Dilip. Starring Amruta Subhash as Suman, Anup Soni as Dilip and Yamini Das as Suman’s mother-in-law and her biggest support system, ‘Saas Bahu Aachar Pvt. Ltd.’ is Suman’s coming of age story where she finds her true calling in the world of business after getting divorced and evolves into her own.
Archana Anand, Chief Business Officer at ZEE5 Global said, “ZEE5 Global brings contemporary South Asian stories that resonate with the audiences around the globe. After the tremendous response to Engineering Girls 2.0, we are delighted to announce our second partnership with TVF and expand our content offerings with Saas Bahu Aachar Pvt. Ltd. The series is set to inspire every young woman with its empowering storytelling on entrepreneurship and family relationships.”
Arunabh Kumar, Founder, TVF said, “Saas Bahu Achaar is a fresh take on the quintessential world of entrepreneurship on one hand, and the comfort of familiar relationships on the other. The series explores and delves on the bitter-sweet moments one can witness in a typical middle class Indian household, which is interspersed with relatable instances of circumstances driving one’s ambition. We are extremely pleased to be narrating this inspiring story on ZEE5 Global, and we truly hope it will resonate with every household and make for a heart-warming watch.”
Apoorv Singh Karki, Director, said, “Viewers have a large appetite for great content and unique stories, and with this new show we are delighted to bring forth another refreshing tale for our viewers across the country. For me, it has been a delightful experience to narrate this story of an extraordinary woman, having led the team to create and develop something special that will inspire yet touch the heart of audiences. Saas Bahu Achaar will bring forth the story of a family through a lot of positive emotions. I cannot wait for the audiences to catch the show on ZEE5 Global very soon.”
‘Saas Bahu Aachar Pvt. Ltd.’ will premiere on ZEE5 Global later this year