Franses named ITV’s Director of Content Partnerships
March 11, 2022
ITV has announced that Laura Franses has been appointed into the important new role of Director of Content Partnerships, reporting to Media and Entertainment Content Director Rosemary Newell, and Managing Director of Streaming Rufus Radcliffe.
Franse will lead the strategy of identifying and securing strategic content partnerships for ITVX, to support ITV’s ambitions to enhance its streaming presence.
Franse has many years of experience spanning executive roles at Channel 4, House Productions, Discovery and Nutopia. She joins ITV from House Productions where she was Managing Director, selling the company to BBCS in December 2022. Prior to House, Franse led a large-scale initiative to bring in third party content to the newly launched Discovery+ to drive subscribers to the service. Franse spent 8 years of her career at Channel 4 – most recently as Head of the Channel Four Growth Fund. Franse co-founded the Emmy award-winning TV production company Nutopia with Jane Root which she ran as Managing Director for four years. Prior to that she worked at Zodiak (RDF) identifying and buying TV companies for the AIM-listed super indie, and started out in the UK as a production finance executive at Film4, part of Channel 4.
Newell said: “I am thrilled Laura has joined us to lead the charge for the very best innovative content partnerships for our audiences on ITVX.”
Franses added: “I’m delighted to be joining ITV during such a truly transformative time in its history. It’s exciting to take ITV’s powerful brand in a new innovative direction as we transform the content offering across our digital platform, working across AVoD/SVoD/FAST Channels, I look forward to welcoming brand new content partners into the ITV family and collaborating to build a hugely successful must watch digital destination.”