Channel 4 launches 4Schools
March 14, 2022
Channel 4 will open up the world of television to young people in a new initiative aimed at encouraging them to pursue a career in the creative industry.
4Schools will reach out directly to schools in a bid to encourage students, particularly those from disadvantaged socio-economic backgrounds, by showcasing the range of roles in the broadcast, film and digital sectors.
Channel 4’s Managing Director, Nations and Regions, Sinead Rocks said: “We believe that for many young people, if you can’t see it – you can’t be it. That’s why we think there is real value in providing an accessible insight into the creative industries, alongside practical advice as to how to get your foot in the door. The UK is a world leader in television and film production and it’s incumbent upon us reach out to people from different backgrounds, help young people realise their aspirations and bring through the next generation of talent into our industry, regardless of where they live.”
Matt Burton, a headteacher who became a household name after appearing on Channel 4’s hit series Educating Yorkshire, said: “The next generation of professionals are in our primary and secondary schools right now, and it’s incredibly important that every child is given the opportunity to find out about a breadth of careers – including those in the creative sector. Understanding and interacting with people working in exciting and diverse careers can have a life-shaping effect, and complements the brilliant careers guidance that already goes on in schools across the country.”
4Schools will provide a range of assets to schools to give young people insight into career options across media industries. These will include workshops, quizzes and sessions from people already working in the industry. The activities will bring to life the various types of roles within Channel 4 and the kinds of jobs available at its creative partners such as the 300 independent production companies the public service broadcaster works with each year.
The initiative includes materials to support schools with their own careers activities and provide the opportunity for speakers from Channel 4 and independent production companies to visit schools and discuss creative careers with pupils.
Focused on 11-14 year olds (Key Stage 3), the content of these sessions is designed to support the curriculum, as well as helping schools achieve Gatsby standards by providing contact with employers and labour market information.