ITV, STV to hold Concert for Ukraine
March 16, 2022
ITV, STV and Livewire Pictures are partnering with the Disasters Emergency Committee (DEC) to stage a two hour fundraiser concert on March 29th raising money for the humanitarian appeal in Ukraine.
Concert for Ukraine will bring together names from the world of music for a unique event spreading a message of hope and support, and raising funds for the ongoing DEC Ukraine Humanitarian Appeal.
A line-up of presenters and artists, to be announced over the coming days, will take part in the live show, which will be broadcast across ITV, STV, ITV Hub and STV Player. The show is produced by Livewire Pictures. Global, the Media & Entertainment Group, is joining as media partner, and Marks & Spencer will be headline sponsors for the broadcast.
All sponsorship and advertising revenue generated from the broadcast of the event (primetime across both linear and simulcast), which is expected to raise over £3 million, will also be donated by ITV to the DEC appeal.
The broadcast will combine emotive music performances with short films recognising the ongoing relief efforts and the plight faced by people affected by the conflict in Ukraine. Viewers will be able to donate money to the cause throughout the evening.
Katie Rawcliffe, Head of Entertainment Commissioning at ITV, said: “Music is a very powerful tool when it comes to showing support and solidarity, and at ITV we are proud and privileged to be working with Livewire Pictures, Global, M&S and the DEC on such an important and necessary fundraising event.”
Bobby Hain, Managing Director of Broadcast at STV, said: “We’ve seen time and time again that the generosity of STV viewers knows no bounds. As the crisis in Ukraine continues to intensify at an alarming rate, this event will be an opportunity for our audiences to come together through the power of music, show our whole-hearted support for Ukraine, and help make a difference to those affected through the work of DEC charities.”
Kelly Williams and Simon Daglish, Managing Director and Deputy Managing Director, ITV Commercial, added: “As we’ve witnessed the horrific events unfolding before our eyes we want to work with brands to show our industry’s support and raise as much money as possible for the millions of people affected by this crisis. The industry has a generous spirit at its heart and now more than ever it is the time to come together and make a difference.”