Advanced Television

Finecast achieves TAG accreditation

March 17, 2022

Finecast, an addressable TV provider, has been certified for the first time by TAG (Trustworthy Accountability Group) following an audit validating its practices meet the highest industry brand safety standards. TAG (Trustworthy Accountability Group) produces industry guidelines and certification across brand safety, fraud, and malware.

The certification coincides with Finecast’s parent company, GroupM UK and Xaxis UK, being re-certified under the TAG Brand Safety Certification 2.0.

We are pleased Finecast has joined the TAG Brand Safety Certified Programme which will further help advertisers to buy inventory with more confidence.” commented Harry Harcus, Managing Director at Finecast. “The audit has shown that Finecast upholds industry best practice through examining Finecast’s compliance with the TAG brand safety guidelines by vetting our supply, ensuring we are implementing appropriate risk mitigation measures such as inclusion and exclusion lists, and whether the right terms and conditions are in place.

The Trustworthy Accountability Group is the global initiative fighting criminal activity and increasing trust in the digital and TV advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analysing threats, and sharing best practices worldwide.

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