Advanced Television

Forecast: W European OTT revenues $45bn by 2027

March 21, 2022

Western European OTT TV episode and movie revenues will reach $45 billion (€40.7bn) in 2027; up from $26 billion in 2021, according to the Western Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. From the additional revenues, the UK will contribute $4 billion, Germany $3 billion, France $3 billion and Italy $2 billion.

The UK is the largest OTT revenue earner in the region. Its $6 billion provided 24 per cen of the 2021 total. The UK’s $10 billion in 2027 will represent 22 per cent of the region’s total – so other countries will grow faster.

“SVoD far exceeds any other revenue source for Western Europe,” notes Simon Murray, Principal Analyst at Digital TV Research. “SVoD will increase by $13 billion between 2021 and 2027 to $30 billion. AVoD will add $6 billion to reach $12 billion.”

SVoD subscriptions will reach 258 million by 2027, up from 164 million by end-2021. Four countries will provide two-thirds of the total. Germany will overtake the UK in 2026.

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