Advanced Television

Avid, Arab Telemedia agree multi-year subscription agreement

March 23, 2022

Avid has announced the end-to-end upgrade of Arab Telemedia Group (ATG), an Emmy Award-winning independent commercial media enterprise specialising in telenovela series productions aired throughout the Arab world. This longstanding Avid customer, based in Amman, Jordan, has modernized its content workflows through a new subscription agreement that ensures its editorial teams will always have the latest Media Composer I Ultimate editing software at their fingertips. 

Numerous post production houses, broadcasters and other content creators are ending their reliance on perpetual license software and are turning to Avid’s subscription-based creative tools and content platforms for optimally flexible and scalable workflows that ensure production resources are always available. ATG’s extensive upgrade includes its replacement of legacy Avid storage systems with the Avid NEXIS | E4 shared storage platform, enabling any number of editors using Avid and third-party tools to connect, share media, and collaborate on projects in real time from anywhere. 

Arab Telemedia Group’s CEO Talal Al-Awamleh said, “Our consistent reliance on Avid technologies has been our chosen mark of distinction for more than a decade and a leading reason why clients choose us to produce their stories. Now that we’re on subscription for Hollywood’s top tools, we know that our teams will always have the most current, powerful capabilities to bring out the best of their creativity and make collaborating easier than ever before.”

Helping to advance high-resolution production in the Middle East region, ATG is fully upgrading its state-of-the-art production infrastructure to go beyond 4K to deliver 8K content, one of the first production houses in the Levant region to do so. ATG first adopted cutting-edge production infrastructure solutions from Avid in 2015, which at the time enabled ATG’s swift transition to digital broadcasting and post production. This allowed ATG to bring its valuable archived productions to on-demand services enjoyed by Arabic audiences around the world.  

Avid’s Chief Revenue Officer Tom Cordiner said, “Our friends at Arab Telemedia Group vividly illustrate Avid’s aim to let customers not only preserve their advantage, but also take it so much further with subscription access to our products. ATG joins the dozens of media companies of all types that have unlocked an entirely new dimension of cost performance that translates into better operating efficiency and the best results in their content.” 

Avid’s subscription software and shared storage solutions can be tailored to meet the full spectrum of needs of content producers – from independent editors working on small projects to global production teams collaborating on big-budget Hollywood films.

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