Advanced Television

Viaplay reveals UK sports line-up

March 24, 2022

By Nik Roseveare

Viaplay has announced it will offer a number of live sports in its UK content line-up when it rolls out in the region in the second half of 2022.

The company said it will initially focus on sports with an established Nordic connection and has secured long-term exclusive UK rights to IIHF ice hockey, ISU skating, handball and more. Viaplay added it intends to develop a broad offering in the UK over time that combines “live sports with premium original Nordic content and more”. The addition will take Viaplay’s European sports footprint to 11 markets.

Sports available on Viaplay in the UK will include:

  • IIHF Ice Hockey World Championship: 2024 to 2028
  • Champions Hockey League: 2023/2024 to 2027/2028
  • ISU figure skating and speed skating: 2023 to 2028 (ISU World Figure Skating Championships from 2024)
  • EHF European Handball Championship, EHF Champions League and EHF European League (men and women): 2022 to 2030
  • CEV EuroVolley, CEV Champions League, CEV EuroBeachVolley and additional CEV volleyball competitions: 2022 to 2026
  • World Athletics Continental Tour Gold: 2023 to 2029
  • World Athletics Indoor Tour: 2023
  • FIS snowboard and freestyle: 2022-2026 (non-exclusive).

Anders Jensen, NENT Group President and CEO, commented: “We have high ambitions for Viaplay in every country where we have a broad offering. The UK, with this expanded scope, is no exception. Adding sports alongside our premium Nordic content will be a unique proposition for viewers, and our line-up will continue to grow and evolve. This will increase Viaplay’s appeal even further and help us rapidly establish a position in one of the world’s most competitive and exciting streaming markets. Our increased ambition for the UK is of course positive for our outlook but we are not changing our guidance at this time, and we remain fully funded for Viaplay’s expansion to at least 16 markets by the end of 2023.”

Peter Nørrelund, NENT Group Chief Sports Officer, added: “These long-term rights show Viaplay’s commitment to streaming sports in the UK. Each has a dedicated audience and will give us a foundation to expand further over time. In our current European markets, live sports are our home turf and we look forward to bringing our expert coverage to fans in the UK.”

This year, Viaplay will stream live sports across the Nordic and Baltic regions, Poland, the Netherlands and the UK.

Further details of Viaplay’s UK content offering, pricing and launch date will be communicated in due course. The launch will take the service’s footprint to 12 countries, with at least 16 countries planned by the end of 2023. Viaplay aims to have approximately 12 million subscribers by the end of 2025.

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