Premier Sports, WSC Sports highlights partnership
March 29, 2022
Premier Sports, a subscription based sports broadcaster in the UK and Ireland, and WSC Sports, a global player in AI sports video technology, have partnered to bring automated highlights to the Premier Sports TV channel, OTT channel Premier Player, as well as the Premier Sports channel available on Amazon Prime Video.
The relationship currently covers football highlights for all La Liga games, the Scottish Cup and Premier Sports Cup, United Rugby Championship, Top14 Rugby, NHL and more.
Premier Sports will be using WSC Sports’ machine learning technology to analyse actions in real-time, index, crop, and apply graphics to videos, to create personalised highlights to serve sports fans across the UK and Ireland.
In addition, all content generated by WSC Sports for Premier Player, Premier Sports’ subscription platform, will also be seamlessly integrated and available on the Amazon Prime Premier Sports VoD channel.
Lastly, Premier Sports are innovating their content output further by utilising WSC Stories, WSC Sports’ real-time stories highlights solution. These automated stories appear during live play in the OneBox found in Google Search and are constantly updated as games progress.
Richard Webb, COO of Premier Sports, commented: “Since we began working alongside WSC Sports last year, we have seen a vast improvement in the quality and quantity of our content across linear, TV and social media. It has been an exciting and innovative start to our partnership and we’re excited to see what the future holds.”
“We are thrilled to be working with Premier Sports to help them populate all of their offerings with innovative and exciting highlights. From linear TV to OTT to Amazon Prime, Premier Sports customers in the UK and Ireland now have many unique ways to experience sports highlights, no matter how they access Premier Sports,” added Ross Munro, Head of Commercial UK, WSC Sports.