Peter named A+E Networks VP Marketing & Comms
March 30, 2022
Kelli Peter has been appointed as A+E Networks UK’s new Vice President of Marketing & Communications in a new role with an expanded remit, which will see Peter focus on digital transformation and product development alongside working on the company’s existing linear and on-demand services.
Peter previously held senior positions at Discovery where she was responsible for the launch strategy and the international roll-out of the DTC service, MotorTrend. Prior to this, Peter held senior positions within Discovery’s in-house creative agency in the US and UK, where she led account teams working across multiple channels and instituted and supervised the UK-based international hub of their US agency. Her career has also seen her spend time on both brand and agency sides across multiple sectors including travel, hospitality, CPG, retail and entertainment.
Peter will oversee the marcomms strategies for the company’s UK operation and portfolio of channels across advertising, partnership and affiliate marketing, public relations, digital communications, on-air promotion, and all paid media activity.
In her new position Peter will report into EMEA Chief Creative Officer and General Manager UK, Heather Jones, and will be responsible for TV brands Sky HISTORY, Crime + Investigation, BLAZE and Sky HISTORY2.
Jones commented “We’re thrilled to have Kelli join us as our new Vice President of Marketing & Communications. She comes with a wealth of relevant experience and knowledge and will bring her skillset and proven knowhow to A+E Networks UK at an exciting time for the company. She is the perfect candidate for the role, and we’re really excited for her to take our brands’ marketing strategies forward.”
Peter said: “I’m very excited to be joining A+E Networks UK at a time of such extensive activity. With the new role comes huge opportunity to evolve our marketing strategies as we look to embrace and connect with audiences who want to watch content anytime, anywhere. Harnessing the power of digital will allow us to create new and exciting strategies for A+E Networks UK’s established and much-loved brands.”
Peter begins her role effective immediately.