Eleven Taiwan, Twitch partnership
April 1, 2022
Eleven Taiwan has partnered with the streaming platform Twitch ahead of the new Taiwan baseball season, to make its live match coverage more accessible to fans.
Eleven Taiwan holds the rights to all home matches for the Chinese Professional Baseball League (CPBL) for the Rakuten Monkeys, Wei Chuan Dragons and Uni-President 7-Eleven Lions. Games are served up to audiences on Linear TV and via Eleven’s OTT service.
From the 2022 season, all Eleven’s games will also be available to fans on Twitch, on a pay-per-view basis. A special free service for pre-season CPBL games is already available on the platform.
In addition to expanding its distribution network, Eleven Taiwan will be introducing new original programming for the 2022 season, with a host of shows that bring fans closer to their baseball teams and favourite players.
Eric Teng, Eleven Group Taiwan Managing Director, said: “We are committed to making our offering of live local baseball as accessible to fans as possible, and our new agreement with Twitch will allow us to champion our games to younger fans in a new way. We’re excited to get going.”