Advanced Television

Samba TV partners with MediaSquare

April 6, 2022

Samba TV, a global player in omniscreen advertising and analytics, has announced a strategic partnership with MediaSquare, a media marketplace in France, to provide advertising retargeting and targeting for OTT viewers and gamers in France. Samba TV is armed with a panel of nearly 1 million households in the country.

“We’re excited to announce new support for the French market with MediaSquare as our partner,” said Samba TV SVP, International Sales David Barker. “Alongside Samba TV’s massive scale, our partnership with MediaSquare will provide French agencies and brands with unprecedented targeting and reach capabilities.”

“We’re pleased to forge this new relationship with Samba TV to access data-rich audience segments in a digital, brand-safe environment,” commented MediaSquare Directeur Général Erwan Le Page. “This partnership will bring massive benefits that will amplify business outcomes for our clients.”

“Working together with Samba TV and MediaSquare, we were able to target web users according to their connected TV consumption,” added Orixa Media Head of Digital Media Thibault Lièvremont. “We recently leveraged this cross-screen capability for a toy company and we were able to successfully target the households that are watching TV programmes on OTT apps like Netflix. We tested this innovative targeting methodology on various brands, from financial products to charity funding, and we were able to deliver a 30 per cent lower CPA and an increase of 10 per cent of the average basket.”

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