TelevisaUnivision chooses WHATS’ON for ViX streaming service
April 6, 2022
MEDIAGENIX, the Media Business Management Platform solution provider for the M&E industry, has announced that TelevisaUnivision will be leveraging WHATS’ON to manage, schedule and optimise programming for ViX, the global large-scale streaming service created specifically for the Spanish-speaking world.
WHATS’ON allows ViX to plan more than 50,000 hours of Spanish-language content across genres, including original series and movies, live sports, live news and current Televisa and Univision hits. ViX will leverage the automation and efficiency of WHATS’ON to curate its 100+ EPG channels, which launched on March 31at, enabling ViX to maximise its vast content library for the benefit of its Spanish-speaking market.
WHATS’ON is the Media Business Management Platform that orchestrates the content supply chain in an automated and intelligent way, empowering personnel to curate the best programming for television services. MEDIAGENIX works with the largest SVoD groups in the world, many leading and worldwide television brands, and a growing number of free ad-supported television (FAST) channels.
“We are thrilled to add TelevisaUnivision’s ViX to our portfolio of FAST channel groups,” said Tim Waddingham, Senior Business Development Director for MEDIAGENIX Americas. “This is the latest example of how our WHATS’ON platform is meeting the demand of the FAST market and another reminder that even as television continues its transition to digital consumption, programming executives need a proven and flexible platform to accommodate their integration, scheduling, and content supply chain needs.”
FAST channels continue to grow in the US thanks to ubiquitous smart TVs and/or plug-in apps that enable customers to access digital content without hardware or subscriptions. But customers still prefer predictability in their content, and WHATS’ON allows FAST groups to offer consumers the nostalgic 24/7 linear schedule. “WHATS’ON is the centerpiece of a television programming group’s content supply chain,” said Waddingham. “In the end, WHATS’ON optimises the content consumption experience of the end-user — the consumer everyone is fighting to gain and retain.”