Canela Music, Verizon bring entertainment to Hispanic streamers in US
April 7, 2022
Canela Media, an industry-leading, minority-owned digital media technology company, has announced it will exclusively feature season 2 of The Rockstar Show by Nicky Jam on Canela Music, its new app that offers a unique blend of Latin music programming.
Sponsored by Verizon, the second season of the hit YouTube show will be available on April 14th. The Rockstar Show features the Latin global superstar and American artist, and actor Nicky Jam, who hosts interviews with other singers and actors about their experiences, fears, anecdotes and the music industry. Season 2 guests will include: Jhay Cortez, Manuel Turizo and Jay Wheeler.
Nicky Jam, one of the most prolific artists in Reggaeton and Latin music globally. In addition, Nicky is an award-winning singer and songwriter, who has collaborated with a long list of performers, including superstars such as Daddy Yankee, Farruko, J Balvin, and dozens of others in addition to his solo material. His hit 2017 album, Fénix, was nominated for a Latin Grammy Award for Album of the Year.
“Music is a big part of daily life and special occasions for most Hispanics,” said Andres Rincon, Senior Vice President of Sales at Canela Media. “Whether attending a live music performance or listening to recordings, the genres Hispanic consumers choose are highly diverse. While Latin music is a fan favorite, Hispanic listeners also enjoy urban genres like hip-hop more than the general population.”
Rincon continued, “Listening to our audiences – their needs and desires is critical to our success. With Nicky Jam, it’s a statement and a sign of what’s to come in terms of ongoing new and exciting programming. We are excited to work alongside Verizon in our mission of providing Latinos with a place to engage with culturally-relevant content and unique experiences to our audience.”