Advanced Television

WSC Sports, Imagen partner on sports content

April 12, 2022

Imagen, the cloud media asset management platform, has announced a partnership with WSC Sports, a global player in AI sports video technology, bringing WSC Sports’ highlights and automated indexing and tagging capability to the Imagen media management platform.

WSC Sports uses AI to create video highlights automatically and in real-time by analysing actions as they happen, indexing, cropping, and applying graphics to videos. This AI technology generates new content at speed and scale, but can also be used to help rights holders unlock the monetisation potential of their content archives.

The video content that WSC Sports produces can be directly ingested to Imagen for storage, tagging and sharing with teams, sponsors or broadcasters. Now clients can utilise this technology for both their digital and high-res video. This does not just apply to new content, but can be used across archived match coverage already held within Imagen.

“We love what WSC does; being able to create bespoke highlights at scale. We are delighted to have made this connection such that our sports customers can avail this amazing capability seamlessly across their Imagen archived content,” said Tom Blake, Commercial Director of Imagen.

“We’re excited to help rights holders around the world unlock the full value of their video archives and use their historical content in innovative new ways. Together through our collaboration with Imagen, one of the leading MAMs around, we can provide clients with a more complete offering for all their content creation and management needs,” added Yitav Topaz, VP of Partnerships, WSC Sports.

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