Rotana chooses Admongrel as CTV partner
April 19, 2022
Rotana Media Group is a Pan-Arab media company with assets spanning TV, Movies, Audio, and advertising sales. Their media offerings have earned them a dominant position in the media marketplace, not only in the MENA region but also now supporting their expansion into new markets.Admongrel is a media technology business focusing on innovative Connected TV services and helps broadcasters monetise their FTA and IP broadcast inventory. Rotana has chosen to work with Admongrel to grow its CTV business. Rotana Group CTO, Dr. Nasser Refaat, commented: “We chose to work with Admongrel as they truly understand the Broadcast Business and the need to balance and leverage linear FTA requirements with the move to IP based services.” Atila Madakbas, CEO of Admongrel, stated: “We are honoured to be given the opportunity to work with Rotana and help drive their reach and revenue”.