Appear, Grass Valley form global alliance
April 21, 2022
Appear, a global player in media processing and delivery technology, and Grass Valley, a technology provider for the live media and entertainment market, have announced the signing of a global preferred alliance member agreement.
The partnership adds Appear’s X Platform to the Grass Valley Media Universe, giving Grass Valley customers a complete solution for high-quality, low latency, broadcast contribution, distribution, DSNG, cloud-based live production, and real-time viewing of video feeds.
Under the terms of the agreement, Grass Valley will integrate Appear products, including the X10 and X20 platforms, with its open standards NMOS and Orbit Orchestration control platforms.
Costa Nikols, Vice President Global Sales Enablement & Training, Grass Valley, commented: “The Grass Valley Media Universe is intended to bring existing and new technologies together in ways that generate new opportunities for our customers. This alliance with Appear directly furthers that cause. The channel density and multi-functional processing capabilities of the X Platform combined with our Media Universe gives customers unrivalled flexibility, providing the ultimate combination of low latency and stream synchronisation required for high-quality cloud live production. With this alliance our customers get access to the best of both, Grass Valley and Appear, all under a single commercial contract.”
Alex Pannell, Chief Commercial Officer at Appear, added: “We see the partnership with Grass Valley as an exciting proposition for the market. Open standard, IP-based workflows are becoming more desirable to broadcasters and operators, and the combination of Grass Valley’s Media Universe and our X Platform is a one-stop shop for building this workflow. Grass Valley has a substantial global customer base for good reason, the Media Universe has helped their customers break free of inflexible traditional operational and infrastructure models. We’re excited to bring the X Platform to those customers and look forward to helping more broadcasters and operators through this agreement.”