Advanced Television

MediaKind extends Microsoft partnership

April 22, 2022

MediaKind has announced an extension to its strategic partnership with Microsoft to enable new opportunities for video content owners, broadcasters, operators, and enterprises to accelerate their video digital transformation.

This new collaboration has been designed to significantly enhance the integration and optimisation of both companies’ products, platforms, and cloud capabilities, to enable its respective customers in media and entertainment to drive new levels of growth within the media industry. It will enable MediaKind to go to market, collaborate on innovative and more sustainable opportunities, and deliver a more competitive pricing model for MediaKind customers.

Allen Broome, CEO, MediaKind, said: “MediaKind is fully committed to providing a more flexible approach to developing and delivering our cloud-native portfolio across any public or private cloud deployment. We are laser-focused on the needs of cloud-native streaming, and by expanding our long-term relationship with Microsoft, we are demonstrating how we are tackling the core cloud migration challenges in today’s media and entertainment space. Through this collaboration, we are simplifying the process for our customers to integrate and optimise their workflows with Microsoft Azure products and platforms and accelerating our vision to realize a world where all live video can be delivered without any limitations.”

Francesco Venturini, Microsoft Corporate Vice President of Worldwide Media & Communications Industry, added: “We’re pleased to play a leading role in driving the transformation of media and entertainment through our partnership with MediaKind. Together, we combine their end to end solutions with the secure Microsoft Azure platform to deliver the high-quality content global audiences expect. From elevating distribution and acquisition infrastructures to transforming workflow capabilities and delivering a more sustainable future, we look forward to empowering our customers to focus on what matters, delivering compelling media experiences. All without having to manage the complexity of building and operating broadcast-grade video processing infrastructure.”

The announcement sees the two technology platforms come together to collaborate on a range of new next-generation experiences, which aim to help drive innovation throughout both companies’ operations.

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