Allente deploys Synamedia’s SaaS security solutions for OTT
April 26, 2022
Synamediathe independent video software provider, has announced that Allente, a pay-TV provider in the Nordics, is deploying Synamedia’s latest SaaS solutions to protect all streamed TV and video content. Synamedia OTT ServiceGuard and multi-DRM solutions will allow Allente to securely stream content across any open platform and to all devices, including phones, tablets, and smart TVs, used by its more than one million subscribers.
By tackling piracy head on, Allente is safeguarding its content investments and creating the opportunity to convert illegal viewers into legitimate subscribers.
As premium content shifts from traditional pay-TV to OTT, video service providers face increasing pressure from Hollywood Studios and sports rights holders to combat piracy. OTT ServiceGuard systemically addresses the inherent weaknesses that make it easy for pirates to not only steal content but also steal entire OTT services, often using the service provider’s content delivery network (CDN) to distribute content to end users. Synamedia’s OTT ServiceGuard is the first solution to address the vulnerabilities inherent in OTT services and the first to extend protection to the CDN, providing a holistic approach to anti-piracy.
Jon Espen Nergård, Allente CTO, said, “We approached Synamedia with the goal of sourcing a multi-DRM solution. Then, in dialogue with Synamedia’s security specialists, we realized that mDRM alone could not counteract all the vulnerabilities that pirates take advantage of. With Synamedia’s SaaS-model we discovered that we could also easily integrate and deploy its OTT ServiceGuard as an additional layer of security, giving us the confidence that we are fully protecting both the content and the service. Throughout this engagement and stringent selection process, we have been impressed by Synamedia’s security expertise and we look forward to a long and fruitful partnership as we aim to combat piracy with the full capabilities that Synamedia brings to the fore.”
Yael Fainaro, EVP of Security at Synamedia said, “With little to no acquisition or content costs, pirates have become ultimate media super-aggregators. This is because current anti-piracy approaches – including app shielding and concurrency restrictions – simply scratch at the surface of streaming piracy. OTT ServiceGuard stops this threat in its tracks by using a holistic approach to protecting the OTT service delivery architecture from pirate hacks and profiteering. We have provided security for Viasat, now Allente, for many years, and we now look forward to deepening this relationship as we demonstrate the value of our expertise to support Allente as it transitions to IP.”