Advanced Television

Magnite launches Deal Discovery

April 27, 2022

Magnite, the independent sell-side advertising platform, has announced the launch of Deal Discovery, a self-service user interface to streamline PMP and Auction Package deal creation for a variety of formats.

“We developed Deal Discovery to improve communication between publishers and buyers and allow them to more effectively collaborate,” said Rebecca Ackers, Managing Director for UK & Nordics at Magnite. “Deal Discovery will streamline PMP workflows and deliver incremental reach for buyers, while offering publishers more sources of demand and the high level of control they desire.”

Using the Deal Discovery tool, buyers can curate open market inventory, request PMP deals in minutes, and surface under-exposed audiences by layering in their first-party data and other campaign parameters.

“PMPs are an important part of our overall programmatic strategy and our ability to upweight through effective partners at speed,” said Ben Norville, Associate Programmatic Director at Merkle UK. “Deal Discovery makes PMP deal activation quicker and easier by opening up the lines of communication between buyers and sellers. The intuitive UI makes it possible for our teams to create multi-pub PMP deals with the audience parameters for our clients in minutes.”

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