Extreme E names Vodafone tech comms partner
April 28, 2022
Extreme E has has announced Vodafone Business as its Technology Communications Partner.This collaboration will see Vodafone Business leading innovations and capabilities such as 5G, MPN, IoT and MEC, integrated into Extreme E’s global operations. It will also include full involvement in the purpose-driven elements of the series, with special prominence on Extreme E’s Legacy Programmes and the Science Laboratory on board the St Helena.
Ali Russell, Chief Marketing Officer at Extreme E, said: “As a sport for purpose series, it’s essential that we align ourselves with companies who share our core values, so we are delighted to be announcing this partnership with Vodafone Business. Vodafone is a global leader of communications, innovation and technology and crucially embeds an impressive level of sustainability and inclusivity practices into its core strategies. We are proud to welcome Vodafone into the Extreme E family and look forward to working with them to achieve impactful results.”
Amanda Jobbins, Director of Marketing and Communications at Vodafone Business, added: “Vodafone Business is on a mission to encourage customers, businesses and wider society to switch to making greener choices through technology. Extreme E has a shared commitment to leaving a positive impact through its racing series, while promoting gender equality. This partnership will enable both organisations to leverage innovation to enhance the future and improve people’s lives.” Extreme E’s five-race global voyage aims to: pave the way to a lower carbon future through the promotion of electric vehicles; draw attention to the impacts of climate change and the solutions we can all be part of; and seeks to accelerate gender equality in motorsport. Season 2 of Extreme E kicked off in NEOM, Saudi Arabia in February 2022 and will head to Sardinia for a double-header Island X Prix event in July.