Advanced Television

NBCU, tvScientific ad platform partnership

April 29, 2022

NBCUniversal has confirmed a strategic investment and partnership with connected TV performance advertising specialist tvScientific to launch Peacock Ad Manager, a brand-new self-service with full-funnel attribution measurement.

With Peacock AX — NBCU’s cross-genre streaming solution that unlocks access to all long-form and short-form streaming inventory across screens — reaching more than 180 million US adults every month across NBCUniversal’s streaming portfolio, Peacock Ad Manager will give performance advertisers access to the full breadth of that reach and premium content.

An end-to-end performance marketing solution, Peacock Ad Manager will combine the scale of Peacock AX with precision audience and geo targeting and built-in performance measurement across the purchase funnel—from website visits to app downloads to purchase conversion and everything in between. tvScientific’s deep experience in creating performance advertising capabilities will accelerate NBCUniversal’s development of the self-service buying experience where marketers can enter their budget, choose their target audience and KPIs, upload their creative, and measure delivery as well as performance.

“We are excited to partner with tvScientific to make Peacock AX available to a much broader set of marketers and have them benefit from the brand and sales lift that only NBCUniversal can provide,” declared Krishan Bhatia, President and Chief Business Officer, NBCUniversal. “Peacock AX has been driving business results for the largest global brands, and now with the launch of Peacock Ad Manager, millions of performance advertisers, local advertisers, and small and medium-sized companies can more easily access premium CTV to grow their businesses. This partnership will allow us to unlock advanced targeting, performance insights, and attribution for the many advertisers who don’t have existing DSP relationships.”

“As the CTV market continues to grow, we are at a unique inflection point in the industry,” added Jason Fairchild, co-founder and CEO of tvScientific. “Advertisers can now harness the awesome power of TV advertising and measure the actual ROI on their CTV advertising investment at a granular level with our self-service platform, comparable to search and social media channels. This opens up the CTV market to millions of search and social advertisers that have historically been on the TV sidelines. We are thrilled to partner with NBCUniversal and, together, drive meaningful outcomes for brands and apps of all sizes.”

When Peacock Ad Manager launches in the second half of 2022, businesses of every size will be able to activate performance campaigns seamlessly across NBCUniversal’s premium streaming inventory.


Categories: Advertising, Articles, Big Data, Broadcast, Connected TV, OTT, Targetted

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