The Sky Zero Footprint Fund returns
May 3, 2022
The Sky Zero Footprint Fund returns for the second year running – a £2 million initiative created to help brands accelerate their sustainable initiatives and inspire behavioural change using the power and reach of TV advertising.
The campaign champions the adoption of tangible steps towards a sustainable future and is an extension of the media owner’s Sky Zero pledge to go net zero carbon by 2030 to fight climate change. Once again, the initiative is open to brands and media and creative agencies in the UK and Ireland. A panel of respected industry experts with credentials in advertising, creativity and sustainability will assess the entries.
The judging panel will select the winners based on their commitment to a carbon zero future – be it via the showcasing of sustainable business operations or product development designed to reduce carbon footprints for its consumers or by encouraging customers to embrace behavioural change to protect the environment.
This year’s judging panel includes two new additions with Tara Chandra, Co-founder of Here We Flo who won the Grand Prix £1 million ad spend last year – and Bruce Crouch, Executive Creative Director of Hatch London and the creative behind Here We Flo’s award-winning period drama concept.
The panel will also see the return of advertising legend Sir John Hegarty, Su-Mei Thompson (CEO of the Media Trust), Stephen Woodford (Chair of the Advertising Association), Fiona Ball (Group Director of Bigger Picture at Sky), Gideon Spanier (UK Editor in chief of Campaign), Karen Blackett (Country Manager at WPP & GroupM UK CEO), Juliet Davenport (Founder of Good Energy and Author of The Green Start-up) and Jo Fenn (Founder of AdGreen).
Sarah Jones, Director of Planning at Sky Media, commented, “The Sky Zero Footprint Fund builds on Sky’s track record of inspiring environmental awareness by using the power of TV to drive positive change with more sustainable brands and messages. The Footprint Fund last year resulted in five great adverts and brought new disruptive brands to TV for the first time. We’re excited to announce the return of the initiative and we can’t wait to hear from the brands that want to help make a difference.”
Tara Chandra, Co-Founder of Here We Flo, said: “Winning the Sky Zero Footprint Fund prize has been completely transformative for our business already, as it’s allowed us to reach millions of people. The incredible opportunity to be on TV has not only helped us secure more support from investors and retailers, but it’s also given us a voice to talk about period products and sustainability in ways that have never been done before. The whole Footprint Fund journey was incredibly exciting, and I’m honoured to be part of the journey again – although this time, on the other side of the fence.”
Fiona Ball, Group Director of Bigger Picture at Sky, adds: “Last year, we were incredibly inspired and buoyed by all the great work that brands are doing to make sustainable more attainable. It’s great that more brands are putting sustainability at the core of their business like we do and I can’t wait to see what this year’s contestants come up with.”
Applications are open from the 3rd May until the 8th June 2022 – on World Ocean Day.
From the entries, fifteen brands will progress to a live pitch with the judges. The five most impactful and creative ideas will share the £2 million pot of media value. Each business is guaranteed at least £250,000 with the strongest submission securing £1 million for its campaign. The five winners will be announced in August before progressing with the TV advert production, which will need to be produced in line with guidance from the Advertising Association’s AdGreen standards.
Addressing the climate crisis requires all businesses, brands and individuals to take responsibility for lowering their carbon emissions. For 16 years, Sky’s ‘believe in better’ has seen it reduce its environmental impact. Motivated to inspire others to follow by sharing the knowledge and experience it has gained over that time, Sky launched the successful fund last year.