TVUP Media selects Ad Insertion Platform
May 5, 2022
TVUP, a Spain-based technology company providing a pioneering television service through its OTT platform Tivify, has selected Ad Insertion Platform (AIP) to monetise its advertising inventory through AIP’s programmatic premium video ad network. Thanks to AIP’s capacity to generate demand via its buying partners and its leading SSAI platform, DAIConnect, AIP will help TVUP increase its ad yield and maximize its fill rates.
TVUP’s innovative OTT television platform, Tivify, offers free access to more than 130 streaming channels, including some of the most popular channels in Spain as well as a selection of Free Ad-supported Streaming TV (FAST) channels. It allows distributors to offer a wide variety of premium TV channels and content to their customers, including advanced functionalities such as applications and games. The platform has an application for all screens: television (Android TV, Samsung, LG and Fire TV), mobile phones and tablets (iOS, Android and Huawei) and WebPlayer (Google Chrome). Users can also watch content on their TVs through Chromecast technology.
AIP provides a 360-degree monetization service within TVUP’s interface by programmatically selling video ad inventory to AIP’s demand partners and enabling Server-Side Ad Insertion (SSAI). The combination of AIP’s ad serving capabilities and its SSAI technology’s ability to insert dynamic ads into the video content for TVUP’s FAST channels will help optimise the value of TVUP’s inventory to maximize revenue, while ensuring the best user experience.
“We will be expanding our FAST channel strategy this year to bring more free entertainment options to our Tivify users,” said Eudald Domènech, CEO of TVUP. “Thanks to AIP’s programmatic ad sales services, we can increase our ad revenue and maximize fill rates. With AIP’s DAIConnect, we have the most advanced SSAI solution on the market, allowing us to seamlessly stitch video ads within our complex digital infrastructure.”
“We look forward to working with TVUP to implement a 360-degree solution for its OTT platform, ranging from the technical implementation to the monetisation of its entire inventory,” said Laurent Potesta, CEO, Ad Insertion Platform. “Large and ambitious players like TVUP are increasingly turning to AIP to help improve their advertising revenue.”