Collins joins Marketing Leaders Circle as MD
May 9, 2022
Marketing Leaders Circle (MLC), the media and entertainment-only network for marketers in the industry, has announced the appointment of Lisa Collins as Managing Director. She joins following a 25-year career working within high-profile, member-focused institutions – most recently The International Association for Broadcast and Media.
Effective immediately Collins will be responsible for the expansion of the network, its events and benefits programmes, as well as its international growth.
Collins commented: “The M&E industry has some fantastic membership groups, already doing a great job in serving and representing the companies and technology developments in our exciting, fast-moving industry. I was delighted when the MLC was launched to fill a gap to provide the much needed natural platform for marketers, who are sometimes forgotten, to come together, share best practice and develop themselves for the future. Having been involved from the start, I have witnessed first hand the development of the community and I can’t wait to lead its future development and give marketeers within our industry the opportunity to create change and gain recognition for their efforts.”
Sadie Groom, Founder of MLC, added: “Lisa has served on the MLC Advisory Board since its conception and has already been pivotal in making it the early success it has been. As a marketeer herself and with a wealth of industry experience, she is the natural choice to help guide the community to its next stage of growth and development.”