Advanced Television

Arab Telemedia Group installs VectorBox playout system

May 12, 2022

Arab Telemedia Group has installed its new state-of-the-art digital broadcast solution from Vectorbox. As part of ATG’s plan to launch multiple channels with a variety of Arabic content, the new solution will enable the broadcast of live or satellite channels as well as Video-On-Demand platforms. For decades, Arab Telemedia Group produces premium Arabic content to a wide fan base, adding broadcast and streaming to its mission of advancing with speed with the ever-growing market and technology of the entertainment industry.

Arab Telemedia Networks – a subsidiary of the group – has completed the technical installation of the VectorBox playout system, aiming to advance the launch of its new channels and platforms.

The activation of the system will ensure the upgrade of the broadcasting environment and production to provide outstanding content with the highest quality to the various Arab Telemedia channels; that includes the free channels of YouTube, programmed broadcast channels, live broadcasting channels, and Hekaya video on demand platform.

The new technology will support a faster and more reliable way of communicating with the content creators and providing their content in both live and on-demand frameworks. This is to ensure an intuitive and seamless user experience, as well as transparent and protective treatment with global content owners and distributors.

This is part of the Group’s plan to make its huge library of series and movies accessible to the world audience, while ensuring industry standards are met and the content is presented is the highest quality.

The CEO of the Arab Telemedia Group the Producer Talal Al-Awamleh emphasis on the importance of installing this system, by saying “the company is keen on keeping up with the latest digital technology, which will ensure on raising the quality of the high-end products provided to the Arab public, and to make sure that the Group and its subsidiaries is always utilizing the newest and most advanced technology”.

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