Italy: ONE Championship, Eleven sign multi-year deal
May 12, 2022
By Nik Roseveare
ONE Championship has announced a multi-year partnership with Eleven Sports, making them the exclusive distributor of ONE Championship live events and programming in Italy.
The partnership commenced with ONE 156: Eersel vs. Sadikovic on April 22nd and will continue with the remainder of the events in 2022 and beyond, including the upcoming ONE 157: Petchmorakot vs. Vienot event on May 20th.
Carlo Di Blasi, President of ONE Championship Italy, commented: “ONE Championship is thrilled to partner with Eleven Sports as we look to bring our live events closer to fans in Italy. Europe continues to be a significant market for ONE, and with the recent growth of global media rights as more people consume both linear and OTT video content around the world, this landmark partnership is even more significant. With the help of Eleven Sports, our organisation will be able to reach a wider audience in the region. ONE Championship offers a unique martial arts experience fans can’t find anywhere else, and we are excited to showcase the absolute the world’s greatest martial artists on a new platform.”
Giovanni Zurleni, Managing Director at Eleven Sports Italia, added: “ONE Championship is a fantastic organisation that brings the best of Muay Thai, mixed martial arts, kickboxing, submission grappling, and other martial arts disciplines together under one umbrella. We are excited to be delivering live coverage of all the action in ONE Championship to combat sports fans throughout Italy and to be bringing them closer to the organization’s biggest stars with our slate of behind-the-scenes content.”
ONE Championship is one of the world’s largest martial arts organisations and a top five global sports media property, according to a report by Nielsen. It has a cumulative reach of over 400 million fans across more than 150 countries.
The latest announcement comes on the heels of a content deal with Prime Video in the US and Canada.