Advanced Television

THEMA, SBS announce first commercial deal

May 12, 2022

THEMA, Group Canal+ subsidiary, has announced that SBS Media Group has partnered with THEMA to develop its international distribution and further the brand’s international presence. A catalogue of high-quality Korean dramas produced by SBS is now available for the distribution in a large number of countries in Europe, Middle East and Africa covered by THEMA.This recent partnership is already embodied by a first commercial deal with the leading media company in Romania, Antena TV. Premium SBS series such as Taxi Driver, The Secret Life of My Secretary and The Fiery Priest are now available on the OTT and SVoD platform AntenaPLAY.SBS Media Group is the biggest private audiovisual company in South Korea. The company produces a wide catalogue of K-drama series which have already attracted large audiences in South Korea and in all across Asia Pacific. The media group produces a yearly volume of about 200 hours of series and the catalogue covers a large spectrum of genres such as action, crime, romantic comedies, period and so much more. Among their international flagships series such as The Heirs , Dr Romantic, Defendant etc, many of them are already available on leading international VoD platforms all over the world. “We are extremely proud to partner with THEMA, one of the world’s leading international distributors”, says Hwijin KIM, SBS Contents Hub Representative CEO: “Based on our solid partnership with THEMA, we believe that SBS will lead the great success of Korean content in the global market.” “We are excited to partner with SBS in the growing worldwide phenomenon of Korean drama”, says Philippe Rouxel, THEMA EVP Worldwide Distribution: “There is undoubtedly a huge rise in K-drama addiction everywhere, and SBS’ extremely broad range of series propose a wide choice of stories that instantly appeal to family audiences across the world.”

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