Advanced Television

3SS, ContentWise partnership

May 18, 2022

3 Screen Solutions (3SS), a provider of software solutions for STBs and multiscreen entertainment, and ContentWise, a provider of user experience (UX) personalisation and audience analytics technologies, have announced their new partnership. Together they intend to transform UX personalisation possibilities through the power of artificial intelligence (AI) and machine learning (ML) to the benefit of service providers and their subscribers alike.

The companies are combining their technologies to create a highly capable joint solution. ContentWise’s UX Engine is being integrated with 3Ready Control Center, 3SS’ UX management and optimisation platform.

“We want to empower service providers to create strong 1:1 connections with each subscriber, while at the same time, making operators’ lives easier,” says Paolo Romano, Product Manager at ContentWise. “With our solution’s AI and the ability to surface meaningful data, we can bring true value via user-tailored experiences, meanwhile, we’re simplifying day-to-day UX management operations for service providers.”

“Personalisation has become a top priority for operators everywhere, but achieving it is complex: There is so much information out there, operators need to make sense of it all and highlight the most relevant content to drive consumer engagement,” said Tomasz Dzikowski, Product Owner at 3SS. “Merging 3Ready Control Center’s powerful UX optimisation functionality with ContentWise’s advanced AI and ML capabilities enables the creation of captivating, truly individualised experiences,” Dzikowski added.

Categories: AI, Articles

Tags: , , ,