‘Digital-first’ BBC plan
May 26, 2022
The BBC has set out the blueprint to build a digital-first public service media organisation, which includes plans to stop broadcasting smaller linear channels, such as CBBC and BBC Four and Radio 4 Extra, within the next few years.
In a speech to Corporation staff, Director-General Tim Davie said the BBC must reform to stay relevant and continue to provide great value for all.
This will include changes to content and services, efficiency savings and a drive to seek new commercial investment, as the BBC manages the demands of the licence fee settlement and looks to the future.
The broadcaster will adapt to compete and succeed in a busy, global market, while staying faithful to the values that have underpinned it for a century.
It will change in step with the modern world, giving audiences the content they want and delivering it to them in the ways they want it.
The plan focuses on creating a modern, digital-led and streamlined organisation that drives the most value from the licence fee and delivers more for audiences.
This first phase represents £500 million (€587m) of annual savings and reinvestment to make the BBC digital-led.
As part of this, £200 million will contribute to the £285 million annual funding gap by 2027/28, created by the licence fee settlement earlier this year. The remaining funding gap will be covered in the final three years of this Charter period, which is consistent with previous savings programmes.
The BBC will also reinvest £300 million to drive a digital-first approach, through changes to content and output and additional commercial income. This includes:
- Shifting significant amounts of money into new programmes for iPlayer which will also attract extra third-party investment on screen
- Shifting resources in local output towards digital, while keeping spend flat
- Making savings in broadcast news, reinvesting that in video and digital news
- Investing up to £50 million a year in product development.
- Overall, there will be up to 1,000 fewer people employed in the public-funded part of the BBC over the next few years.
Detailed plans and budgets will be set out as normal in future Annual Plans and Annual Reports and Accounts.
Davie told staff: “When I took this job I said that we needed to fight for something important: public service content and services, freely available universally, for the good of all. This fight is intensifying, the stakes are high.”
Examples of future changes include:
- The creation of a single, 24-hour TV news channel serving UK and international audiences, called BBC News, offering greater amounts of shared content, but maintaining the ability to offer separate broadcasts depending on what’s happening at home and abroad;
- Plans to stop broadcasting smaller linear channels, such as CBBC and BBC Four and Radio 4 Extra, after the next few years;
- Ongoing work to strip out any unnecessary bureaucracy, reduce running costs and simplify ways of working to free up time;
- Plans to stop scheduling separate content for Radio 4 Long Wave, consulting with partners, including the Maritime and Coastguard Agency, ahead of the closure of the Long Wave platform itself;
- Shifting a number of World Service languages to be digital only;
- An ambition to reach 75% of BBC viewers through iPlayer each week;
- Reviewing commercial options for audio production;
- New on-demand content and formats for news and current affairs;
- Requesting Ofcom to remove regulatory restrictions on iPlayer to expand boxsets and archive content;
- Bigger investment in programming from the nations and regions across the UK;
- Investment in an enhanced news and current affairs offer for iPlayer and Sounds, with new video formats, simulcasts and podcasts;
- Changes in local radio and regional news to ensure high-quality, distinctive BBC local journalism is available every day when and where audiences want it;
- Plans to accelerate digital growth in audio and drive listeners to BBC Sounds, simplifying schedules and cancelling shows that do not deliver;
- Further investment in data to ensure comprehensive, real-time data that supports growth of digital products and services.
“This is our moment to build a digital-first BBC,” declared Davie. “Something genuinely new, a Reithian organisation for the digital age, a positive force for the UK and the world.”
“Independent, impartial, constantly innovating and serving all. A fresh, new, global digital media organisation which has never been seen before.”
“Driven by the desire to make life and society better for our licence fee payers and customers in every corner of the UK and beyond. They want us to keep the BBC relevant and fight for something that in 2022 is more important than ever.”
“To do that we need to evolve faster and embrace the huge shifts in the market around us,” he asserted.
Work will start immediately, with further details to be announced in the coming months, including consultations with staff.
“I believe in a public service BBC for all, properly funded, relevant for everyone, universally available, and growing in the on-demand age. This plan sets us on that journey,” he concluded.