Pluto TV, Têtu partner to launch Têtu TV
June 1, 2022
Pluto TV, a Paramount company and FAST service, has announced a partnership with Têtu, the LGBTQ+ media brand in France and in the French-speaking world.
The companies said that the partnership, which brings the Têtu brand to streaming for the first time, reflects their “shared mission to foster diversity and inclusion through the power of content, by supporting and celebrating the LGBTQ+ community”.
The Têtu TV channel is now available in France, available both on Pluto TV and online. This new, locally programmed channel, offers a wide variety of content reflecting Têtu’s committed positioning to furthering the LGBTQ+ community and its voices.
The exclusive channel features a library of movies, social affairs, documentaries, music and lifestyle content, all coming from the LGBTQ+ world. Flagship content available at the launch of Têtu TV includes more than 50 films from the specialised LGBTQ+ distributor, Optimale, like Tu me manques, Ce qu’on a, Petite amie, and L’Été mystérieux; entertainment shows from the Paramount portfolio of brands, such as RuPaul’s Drag Race, Queen of the Universe; as well as documentaries around Têtu’s identity themes, such as Dad’s having a Baby, Girls To Men, My Transgender Kid, My Lesbian Virgin Diary.
Olivier Jollet, Executive Vice President, International General Manager of Pluto TV, said: “Pluto TV is known as a home for all audiences, and this partnership reflects our desire to show the world as it is, through stories that can unite our audience. We are pleased to partner with Têtu, a reference for the LGBTQ+ community, and to bring its iconic brand on our platform to further inclusion and diversity through the power of content”.
Hamid Hassani, General Manager of Têtu, added: “We are delighted to collaborate with Pluto TV and to offer our readers a range of content created especially for them. Têtu TV is at the heart of our content diversification strategy to continue to inform, entertain, embody and celebrate the LGBTQ+ community.”