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ITV Commercial appoints Liall

June 7, 2022

ITV Commercial has announced the appointment of marketing and media expert Mike Liall as Client Strategy & Planning Controller across ITV’s nine regional teams.

Liall joins ITV with 15 years’ experience in marketing and media strategy across Dentsu North, Mediacom North and most recently McCann Manchester, working across a wide range of sectors and clients.

In August, Liall will be joining the Regional Senior Leadership Team and leading on insight and effectiveness across ITV’s advertisers and the agency planning community.

Jason Spencer, ITV Business Development Director, said: “We are really excited that Mike is joining us. I’m certain he will make a massive impact on what we do and how we work with clients. He will help us to stepchange the strategic solutions we deliver across Business Development in the nine offices that make up our Nations and Regions team and to ensure we are working even more closely and more upstream with clients and agency planners to create value.”

Liall said: “I’m delighted to be joining ITV at such a pivotal moment in its digital transformation, with ITVX launching and of course I’m A Celebrity and the World Cup coming up this year. To lead the client strategy and planning team in the Nations and Regions to help brands of all shapes and sizes tap into this and much more is hugely exciting. I can’t wait to get to work with the team and get out there to see some new and familiar faces.”

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