Advanced Television

Partnership promotes family-friendly films

June 7, 2022

By Colin Mann

Trade body the British Association for Screen Entertainment (BASE), in association with, is collaborating with the UK’s most extensive online network for parents, Mumsnet, with the launch of the ‘What to Watch’ Club, a site first for the platform, to amplify the renaissance of home entertainment that continues to emerge post-lockdown with families and parents alike.

The ‘What to Watch’ Club will recruit members of the eight million-strong Mumsnet userbase to host reviews and recommendations of the latest and greatest film and TV shows. Mumsnetters can also expect regular exclusive competitions to win prizes while being updated with the biggest new titles coming to the home via FindAnyFilm’s seasonal ‘What to Watch’ trailers that launch every few months.

The ‘What to Watch’ Club will be hosted on a newly-created entertainment hub via the Mumsnet website and will showcase a curated selection of the best releases available to buy and rent across disc and digital download.

“This ground-breaking new partnership places transactional entertainment at the forefront of consumers’ minds and conversations, reaching the huge userbase Mumsnet has across multiple touchpoints around the site,” commented Liz Bales, Chief Executive of BASE. “With this campaign highlighting new releases and dispelling confusion around dating and availability, we look forward to amplifying the continued success story of disc and digital download we’ve already seen in this last year alone.”

“Mumsnet are incredibly excited to be partnering with BASE to launch our very own ‘What to Watch’ Club,” added Gemma Dick, Brand Partnerships Manager at Mumsnet. “Mumsnet users are avid TV and film enthusiasts, and they love to talk about it, with our TV and film boards receiving 12 million page views in this year alone! Creating a ‘What to Watch’ Club will allow our users to engage with one another through their shared love of film and TV, whilst building and generating huge excitement and buzz around the power of home entertainment.”

The First ‘What to Watch’ Club Titles are:

  • Cinderella
  • Death On The Nile
  • Downton Abbey: A New Era
  • Encanto
  • Gentleman Jack: Series 2
  • Jurassic World: 5-Movie Collection
  • Lancaster
  • Morbius
  • Respect
  • Sing 2
  • Sonic The Hedgehog 2
  • The Lost City
  • Turning Red
  • Uncharted


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