Advanced Television

Smart AdServer rebrands as Equativ

June 8, 2022

Global adtech company, Smart AdServer, has relaunched its global presence in 14 countries under the new name, Equativ. This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand.

Equativ says it will capitalise on this unified expertise to fulfil the promise of advertising technology; offering a comprehensive and vertically integrated advertising and monetisation solution to both supply- and demand-side clients.

“The Equativ brand represents the true integration of our teams under a single unified entity,” said Arnaud Créput, Equativ’s CEO. “This evolution answers the open web’s need for an efficient marketplace where both supply and demand coexist and interact end to end on our platform while respecting the consumer. We provide the industry with a complete range of tools and expertise to take back control of their advertising activities while ensuring transparency, privacy, first party data activation, better reporting, performance and cost efficiency. That’s been the promise of advertising technology from the early days. Equativ is dedicated to fulfilling that promise.”

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