FIFA launches Women’s World Cup 2023 rights sale
June 9, 2022
FIFA has launched an invitation to tender (ITT) in the UK for the sale of media rights to the FIFA Women’s World Cup 2023.
Since its inception in 1991, the FIFA Women’s World Cup has grown to become the most-watched single-sport event for women globally. The most recent edition – the FIFA Women’s World Cup France 2019 – attracted a record audience of over 1.1 billion viewers and smashed domestic viewing figures in many territories, including the UK, where a peak audience of 11.7 million viewers was reached for the semi-final between England and the US – the top sports audience of the year.
The 2023 edition of the FIFA Women’s World Cup will be co-hosted by Australia and New Zealand and will take place in nine Host Cities and ten stadiums across the two countries from July 20th to August 20th 2023.
FIFA said the tender process will allow it to select the media companies that are best placed to achieve FIFA’s overall objectives to deliver high-quality, comprehensive coverage of the Women’s World Cup 2023 and attract financial investment to help support and accelerate the growth and development of women’s football.
Bid submissions to FIFA must be received by 11am CEST on July 12th.