IPL broadcasting rights fetch $5.6bn
June 14, 2022
The streaming and TV rights for the Indian Premier League (IPL) have been sold for a record-breaking $5.6 billion (€5.3bn).
Viacom18, backed by Indian billionaire Mukesh Ambani, acquired the streaming rights for a reported $2.6 billion, whilst Disney-owned Star India picked up the TV rights for a fee of around $3 billion.
Two further rights packages – international broadcast of the IPL, and non-exclusive rights for certain matches – are still being auctioned at time of writing.
The streaming and TV rights deals combined are more than double the $2.4 billion tht Star paid in 2017 for the previous five seasons of the IPL.