ITV content on Snapchat
June 14, 2022
Snap has agreed a deal with ITV to host made-for-mobile, short-form content from some of ITV’s most popular content on Snapchat. Users of the social media sharing app will be able to watch clips from the FIFA World Cup 2022, Love Island and I’m a Celebrity… Get Me Out of Here! through Snapchat Discover.
Snapchat’s premium content platform, Discover is a one-stop shop to watch, share and discuss the latest shows from the Love Island villa – including First Look, Daily Episodes, Weekly Round Up and Love Island Aftersun. As the countdown begins to the FIFA World Cup in Qatar, fans will be able to watch the build up and official highlights from the tournament.
Snapchat reaches more than 90 per cent of 13-24 years-olds in the UK and partners with most major UK broadcasters.
Lucy Luke, Head of UK Partnerships at Snap, said: “Our mission is to make Snapchat the fastest way for our community to be informed and entertained by a trusted group of diverse publishers and storytellers. We are thrilled to partner with ITV and continue to grow our slate of UK broadcasters on Discover. This partnership aligns with our strategy to provide Snapchatters with the best shows that are tailor-made for mobile.”
Bhavit Chandrani, Director, Director, Digital & Creative Partnerships at ITV, added: “We’re really excited to be partnering with Snapchat – the Gen Z community on Snapchat is highly engaged and we’re keen to offer them the opportunity to view ITV content in different ways. This partnership is a great opportunity for us to continue to engage with this community and our audiences in a new environment.”
Snapchat will also partner with ITV to create custom Augmented Reality Lenses for selected shows. This will create a new, immersive viewing experience for Snapchat users.