Advanced Television

Peach acquires Cape

June 14, 2022

In a move that expands its capabilities across the advertising workflow, video advertising workflow and delivery specialist, Peach, has acquired Cape, a SaaS creative and campaign automation platform allowing teams to collaborate and efficiently publish to digital and social destinations.

Michiel Blonk and Eelco Van De Wiel co-founded Cape in 2019. The company has grown exponentially and is used by such brands as Basic-Fit, Just Eat and Philips.

Cape’s software supercharges the creative workflow — including easy creative versioning for display, social, video and DOOH, approval flows, user collaboration, data feed management and publishing to social and ad platforms including Facebook, Instagram, Snapchat, LinkedIn, YouTube, TikTok, Pinterest, Meta for Business, Google Ads, CM360 and DV360. Cape is launching new capabilities for multi-variant testing, reporting, asset management, campaign planning, smart visual analysis and much more.

“This is a major acquisition for Peach: it adds key capabilities across the creative workflow helping us fulfil our mission to further simplify and automate how advertising works,” commented Doug Conely, Chief Product and Technology Officer at Peach. “The Cape team will become an integral part of our global organisation. In the short term our goals are to accelerate the continuing innovation trajectory of the product for users and to bring those product benefits to more clients via our existing international footprint. Longer term, we see opportunities for further automation between Peach products and our ecosystem partners to help brands, agencies, and media owners alike.

“Everyone working in digital advertising knows there are huge opportunities in creating campaigns more efficiently, optimising ad-performance, and building campaigns that are truly cross-channel,” added Michiel Blonk, co-founder at Cape. “Our mission is to make it as easy as possible to get campaigns live superfast — and in Peach we recognise kindred spirits. With their 25 years of expertise and reputation for innovation, this acquisition will help us further supercharge our growth from our backyard in Benelux to the rest of the world — and give us the freedom to build an even greater product.”

Categories: Advertising, Articles, Broadcast, Business, Content, M&A, Work flow

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