Advanced Television

Shahid deploys ThinkAnalytics

June 14, 2022

Personalised recommendations and hyper-targeted advertising platform ThinkAnalytics has confirmed that MBC GROUP streaming service Shahid is deploying the Think360 personalised content discovery and viewer engagement platform.

Shahid will go live with Think360 in the summer of 2022, with support for Arabic, English, and French languages. It will support Shahid’s customer acquisition and content monetisation goals by enabling new upselling techniques and increasing viewer engagement with multiscreen content discovery. In addition to its presence in MENA, Shahid is also available internationally in markets including Australia, France, the United Kingdom and North America.

Using Think360, Shahid will showcase its free content as well as recommend the best premium content, personalised to each user of its free Shahid service, with the goal of upselling these viewers to its premium SVoD service (which includes Shahid VIP and Shahid VIP + Sports). By making it easy for Shahid viewers to find content from its massive library with a new sophisticated search function and fully personalised recommendations showcasing the depth of its VoD catalogue, Think360 is designed to increase users average watch time, and result in higher engagement across both free and premium services. This will help meet Shahid’s goals of increasing ad revenues on the free AVoD service and increasing loyalty on Shahid VIP and other SVoD packages.

“We are immensely proud of what we have already achieved with Shahid and Shahid VIP, and we attribute much of this success to MBC GROUP’s investment in great local and international content, including a recent deal to become the new home of WWE in the region,” stated Natasha Matos-Hemingway, Chief Commercial and Marketing Officer (VOD) at MBC GROUP.

“But to stay ahead of the game, we need new ways to improve our service, delight with our customer experience and ultimately to better monetise our content. We selected ThinkAnalytics as our partner for its best-of-breed recommendations engine and analytics, as well as the company’s experience in the industry.”

“This strategic partnership further reinforces Think360’s position as the world’s leading media content discovery and viewer insight platform,” added Samuel Sweet, CEO EMEA & Asia Pacific at ThinkAnalytics. “We look forward to working with Shahid on enhancing the platform’s user experience, and introducing new monetisation techniques that will help Shahid achieve its business goals.”

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